Many online stores and local businesses experience a tremendous increase in business before the winter holidays. If you are running Google Ads for your business, there are some tools that can help you understand and predict latest trends to satisfy even the most demanding buyer.
Google introduces INSIGHTS, a tab that shows search trends that are curated for your business. Since trends are coming and going quite often, Google Ads updates that section daily to help advertisers capture leads in the real time.
Google offers several types of Insights, such as Demand forecasts, Consumer interest insights, Audience insights, Change history insights, Auction insights.
The Insights page helps you identify trends in your market and understand your performance. You’ll know the current and upcoming interest in the products or services most relevant to your business.
As of today Insights are still in beta, but you can already take advantage of data analysis to bring more qualified visitors to your website or place of business.